01 · Context
What the project needed
Arabic With English is my education venture for Arabic-speaking learners. I needed to develop the learning platform and its administrative tools while also building a brand and reaching an audience.
EdTech SaaS · Owned venture
Arabic With English
Building my own English-learning platform — connecting product design with brand development and audience growth.
02 · My role
Founder and Owner · Product Designer
Founder and owner
03 · My contribution
How I approached the work
- Planned and designed the responsive SaaS platform alongside its administrative dashboard.
- Developed the visual identity and educational content to introduce the platform to its audience.
- Used website analytics to understand engagement with the informational site.
- Extended the product into an Android application that is still in development.
04 · Scope
What I designed
01Responsive SaaS web platform
02Administrative dashboard
03Informational website
04Android application in development
05Brand and educational content
05 · Design considerations
What the work involved
- Balancing product delivery with brand and marketing work
- Keeping the web platform and planned mobile experience aligned
06 · Collaboration
How I worked
As founder and owner I lead product delivery and brand development. My role also includes content marketing and front-end contributions — connecting decisions about the product with how people discover it.
07 · Delivery and outcomes
What came out of the work
35K+ social followers
300+ educational content pieces published
200+ educational articles published
5K+ visits to the informational website
Approximately 4 minutes average website session duration