01 · Context
What the project needed
Ertibat needed a coherent experience for presenting its services and managing DNS and service requests. The public website and partner portal had to work alongside administrative tools.
Digital services · Full-time employment
Ertibat
Taking a digital services platform from requirements to launch across public and partner and admin experiences.
02 · My role
UI/UX Designer with Design Leadership Responsibilities
Hawsabah / Digital Pages employee
03 · My contribution
How I approached the work
- Translated business requirements into user flows before developing wireframes and prototypes.
- Designed DNS and request management around the tasks partners and administrators needed to complete.
- Kept the public website aligned with the product experience and brand direction.
04 · Scope
What I designed
01Public website
02Administrative dashboard
03Partner portal
04DNS workflows
05Request management
05 · Design considerations
What the work involved
- Technical terminology
- Many edge cases
- Serving both technical and business users
06 · Collaboration
How I worked
I led design from initial requirements through launch. I coordinated with stakeholders and developers and continued working with marketing on new features and product improvements.
07 · Delivery and outcomes
What came out of the work
Delivered the initial product design from 0-to-1
Supported launch and continued delivery of new features