01 · Context
What the project needed
The website needed to communicate educational services to an international audience. My consulting work focused on organizing the content and clarifying the path from exploring an offering to taking the next step.
02 · My role
Design Consultant
Client · Cambridge Leaders
03 · My contribution
How I approached the work
- Structured the information architecture around the client’s educational offering.
- Clarified content hierarchy and conversion journeys.
- Guided responsive layouts and visual design decisions.
04 · Scope
What I designed
01Education website
02Content hierarchy
03Conversion journeys
04Responsive design
05 · Design considerations
What the work involved
- Building credibility
- Balancing information with conversion
- Managing business and design together
06 · Collaboration
How I worked
I worked as a design consultant from May 2025 alongside the client and front-end contributors.
07 · Delivery and outcomes
What came out of the work
Delivered website structure and UX/UI guidance
Aligned visual direction with the needs of an international audience