01 · Context
What the project needed
The company needed to communicate technical services credibility and value to different customer types without overwhelming visitors or separating marketing promises from the real product.
Corporate digital experience · Employment work
Hawsabah Corporate Website
Helping customers understand a broad cloud offering before they enter the platform
02 · My role
UI UX Developer and Design Lead
Hawsabah / Digital Pages employee
03 · My contribution
How I approached the work
- Organized content around customer needs and service discovery
- Connected marketing journeys with the platform experience
- Built reusable landing page and service patterns
04 · Scope
What I designed
01Corporate website
02Service pages
03Campaign landing pages
04Conversion journeys
05 · Design considerations
What the work involved
- Broad service catalog
- Arabic and English communication
- Alignment between marketing and product
06 · Collaboration
How I worked
I worked with management marketing content and development teams to turn business priorities into clear responsive web experiences.
07 · Delivery and outcomes
What came out of the work
Clearer service discovery
More consistent digital presence
Reusable structure for campaigns and launches