Abdulrahman Sarhan ← All work

Alerts and communication · Employment work

Quexlo

Structuring communication and alert management around clarity and action

RelationshipHawsabah / Digital Pages employee
My roleDesign Lead and UI UX Developer
Confidentiality safe visualCommunication states
Discover
Decide
Act
Manage

Product details are explained through architecture and journey models without exposing private screens customer data or internal systems

01 · The problem

What needed to change

Alerts lose value when users cannot quickly understand priority state audience and the next action. The platform needed reusable patterns that remain clear as communication volume grows.

02 · My real role

Design Lead and UI UX Developer

Hawsabah / Digital Pages employee

03 · Decisions I made

Turning complexity into direction

  1. Designed hierarchy around priority status and audience
  2. Standardized actions feedback and empty states
  3. Guided brand and naming changes without disrupting product consistency

04 · Systems and journeys

The experience I shaped

01Alert management
02Audience selection
03Delivery states
04Responsive product shell

05 · Challenges

Constraints I designed through

  • High information volume
  • Brand transitions
  • Reusable communication patterns

06 · Team and developers

How I worked

I coordinated design reviews handoff and QA with product and development while protecting the approved visual and interaction system.

07 · Result and impact

What the work changed

Clearer alert hierarchy
More consistent states and actions
A product system ready for continued expansion
Next case studyHawsabah Corporate Website